People love to buy, but don’t like to be sold. They need to feel that they only made the decision alone. Don’t force them to buy your products or service; instead let the prospects feel that they found what they were looking for. People buy things that they consider a good one primarily based on emotions and then they try to justify the buying decision on rational reasoning. Here you go, help them create their own reasons.
Look for answers for the prospects’ problems together with them. They must feel that they are involved and not forced for the buying decision. However at the end customer should feel that it’s his freewill CHOICE.